BeardUp! is a lifestyle apparel brand that embraces what is natural and normal for men; hair on their face.  In this case, we're talking about beards.  In a society that often says men with beards are uneducated, unprofessional and uncouth, our goal is to not only debunk these notions, but to methodically eradicate society of it's negative perception of bearded men.  We are confident men, who embrace the skin that we are in (regardless of our physical features and socioeconomic status) and the hair that grows on our face.  And the BeardUp! brand compliments this man precisely.  But we won't limit our exploits to just servicing men, because there are countless women who embrace the bearded man as well.  So we will also provide apparel for these amazing women.  With that being said, we would like to thank you for your support and we encourage you to...BeardUp!